It is no secret that marketing on Twitter has a very short shelf-life. Yet, with the right techniques, it is possible to maximize your Twitter marketing strategy. Aligning your profile and content with your brand’s voice is the first step in taking your strategy to the next level. To help keep you get there, we put together some of our favorite techniques for successful Twitter marketing.
1) Optimize Your Profile:
Every aspect of your profile is an opportunity to showcase your brand. Pay special attention to these six optimizable features on your Twitter profile:
- Twitter Handle
- Profile Picture
- Header Image
- Web Address
If you put this information into a template, you can use it across all of your social media channels. This will help you have a system that ensures your profiles will be consistently optimized everywhere. Remember, your social media profiles are an extension of your brand, so they should reflect your brand messaging, identity design, and tone of voice.
2) Establish Your Voice & Tone:
There are many ways to stand out on social media: original content, jaw-dropping visuals, consistent engagement… but there are two aspects that typically get overlooked — voice and tone. Now, just to clarify, there is a difference between voice and tone. While related, Gather Content explains the difference very simply as:
Voice: Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional.
Tone: A subset of your brand’s voice. Tone adds specific flavor to your voice based on factors like audience, situation, and channel.
So why does voice and tone matter? Establishing these two aspects will influence everything from your brand’s content, to social media interactions, and help your brand stand out as being genuine. It can be very difficult to sound authentic on the internet these days. So the more consistent you are with your voice and tone across your marketing, the more likely your audience will understand your brand and see it as being genuine.
3) Use Target Keywords:
Whenever possible, use target keywords in your tweets to improve the exposure of your content both on and off Twitter. Including keywords in your tweet content, or as hashtags, will help your tweet show up in conversations and hashtag searches on Twitter. Plus, now that tweets can show up in Google desktop search engine results pages, it’s even more important to use those keywords for visibility.
4) Test It Out:
Not every tweet you post will be a home run. A/B testing, or split testing, allows you to compare different variations of your tweets to determine what attracts the highest amount of engagements, such as clicks or retweets. The better you understand what type of messaging your audience engages with, the better you will be at social media marketing (and marketing in general). HootSuite’s article 12 Things You Should be Testing on Twitter is a great place to get started.
5) Have Conversations:
Engaging and interacting on Twitter builds valuable relationships with your followers. Whether you are responding to a follower’s question, or participating in a conversation, interaction is essential. Without engaging, your Twitter feed will be just another curated list of content. Throughout the day, check Twitter’s trending topics and identify anything that is relevant for your brand to contribute content or a response. Twitter chats are another great way to engage on Twitter, because you are instantly connected with users sharing similar interests based on the topic. Converse, mention, respond, share – it’s that simple!
6) Create Lists:
Twitter lists are helpful with separating out your followers into different segments and categories. It makes interacting with specific audiences quicker and easier. Want to connect with social influencers in your industry? Add them to a list to make it easy to connect and engage with them without having to scroll through the many accounts you follow. Lists = convenience! You’re welcome.
Do you have any questions or ideas regarding your brand’s social media strategy?
We would be happy to discuss our services to see if eMedia Design Company would be a good fit for helping your company reach its goals.