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Ah, millennials. Their loyalty is impulsive, their tastes flighty, and the second they feel like you’re marketing to them, they’ll ignore you completely. Look, I know that I am not the first to...

holiday-marketing-campaigns

Ask any marketer what their is goal for a holiday marketing campaign, and (besides increasing sales) most would have a similar response — to capture the target audience with a strong, and...

Consumers today engage with your brand through a variety of channels. They could either visit your physical location, your website, subscribe to your blog, review collateral you left behind at events...

design-a-landing-page

Digital marketing campaigns often rely on the use of landing pages to facilitate campaign success. At the most basic level, a landing page itself is a page that visitors literally “land” on. But...

what-is-seo

Tired of Wondering What “SEO” Means?… SEO stands for search engine optimization, which is a fancy way of describing the practice of making your website’s content and structure more...

“Non-conformist”, “Disruptor”, “Challenger” – all words that describe someone who sees things differently, connects the dots where others normally wouldn’t, and who goes against...

Planning out a blog content strategy for a company is tough. Many underestimate the amount of planning and work that goes into content marketing. The digital marketing space has become saturated with...

Beautiful, user-friendly design, only gets you so far. To really get your website visitors engaged, you need to craft compelling copy that keeps them interested and gets them to take the actions you...

Since the introduction of the smartphone, there has been an explosion in the creation of mobile apps. Today, there seem to be apps that can do just about everything –– from playing simple games...

Social media has cemented its place as a critical marketing tool and become much more than just a place to post photos or share updates. In today’s mobile environment, so many of us fall guilty to...

Stories are some of the oldest and simplest ways to communicate information to an audience. They are also extremely powerful. A good story sticks with you –– and can even influence your thoughts,...

new-website

Getting a new website up and running for any company is a huge accomplishment. You’ve likely dedicated a large chunk of time and sweat (but hopefully not tears) to your project, so it’s only...

Facebook marketing is a great way for brands of any size to connect and engage with their target audience, customers and brand advocates.  With over one billion daily users, Facebook has become a...

twitter-marketing

It is no secret that marketing on Twitter has a very short shelf-life. Yet, with the right techniques, it is possible to maximize your Twitter marketing strategy.  Aligning your profile and content...

social-media-strategy

Word-of-mouth is one of the most effective marketing tools and has been for a billion years. Okay, maybe not a billion, but a long time. We are all influenced by the opinions of our friends and we...