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Failure – something so many of us fears and something none of us can avoid. Some of the world’s most successful businessmen and women failed in life, and they failed A LOT. We’re all human,...

I used to think product development was just another way of saying “stress and frustration.” A sort of trauma-induced anxiety fell upon me anytime we would start a new project because at the...

creative-burnout

With the end of the year quickly approaching and last minute projects and deadlines looming, it’s natural to start to feel overwhelmed or even a little burned out at work. Regardless of the...

We’ve all been there. You come to work and have a project looming over your head and have no idea where to start or how to execute it. What’s your natural instinct? You put it on the back...

Consumers today engage with your brand through a variety of channels. They could either visit your physical location, your website, subscribe to your blog, review collateral you left behind at events...

When you work in a digital agency, you’re often put in the position of needing to work with someone whose area of expertise is very different from your own. You’re tasked with solving all sorts...

When you’re buying a product in today’s world of retail, what’s the first thing that catches your attention? Is it the nice packaging, catchy copy, the brand? All of the above? I was at Target...

Quality assurance is a never-ending challenge due to the plethora of variables that could cause a domino effect to occur. Something everyone would happily like to avoid, if at all possible. To avoid...

Beautiful, user-friendly design, only gets you so far. To really get your website visitors engaged, you need to craft compelling copy that keeps them interested and gets them to take the actions you...

Social media has cemented its place as a critical marketing tool and become much more than just a place to post photos or share updates. In today’s mobile environment, so many of us fall guilty to...

Stories are some of the oldest and simplest ways to communicate information to an audience. They are also extremely powerful. A good story sticks with you –– and can even influence your thoughts,...

company-culture

Company culture is the thread that connects every aspect of your brand. It is a blueprint for how your executives and employees interact within the office as well as with clients or customers....

content-strategy

You’ve heard the saying “Content is King” now for years. That is because content is (or should be) the star of your website. With inbound marketing becoming a key ingredient in today’s...

search-engine-friendly

Search Engine Friendly vs. Search Engine Optimized In today’s digital era, making the decision to build a website is much different than it was even just a few years ago. Now, websites are facing...

meta-descriptions

One of the first steps in understanding search engine optimization is knowing how search engines display your website. A meta description, also called a snippet, is the chunk of information that...

keyword-stuffing

What is keyword stuffing? Imagine you’re grocery shopping to buy your turkey for Thanksgiving. You arrive at the meat department and tell them you’d like a large, free-range bird. “Sure, we...

high-bounce-rate

Whether you’re in marketing, own a company, or even run a blog—understanding your website traffic (and loss of traffic) is imperative. In order to do so, you will need to understand the term...

social-media-strategy

Word-of-mouth is one of the most effective marketing tools and has been for a billion years. Okay, maybe not a billion, but a long time. We are all influenced by the opinions of our friends and we...

website-optimization-spiders-1

Don’t Let the Spiders and Web Crawlers Scare You Away! Does the thought of spiders and web crawlers give you the heebie-jeebies? At eMedia, we make it our job to understand the ins and outs of...