Marketing Strategy Audit

Brand Strategy
Do you currently have a brand identity guidelines document?*
Yes No I don't know
Is your brand consistent on all marketing channels and even internally within your organization?*
Yes No I don't know
Have you established your vision, mission, tone and voice? If so, are they all being followed across all touch-points?*
Yes No I don't know

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Content Marketing
Do you know what content on your website is performing the best? The worst?*
Yes No I don't know
Do you know what posts are being shared the most on Social Media?*
Yes No I don't know
Have you removed content from your blog that is not performing at all?*
Yes No I don't know
Are you building upon the blog posts that are performing and creating more relative content?*
Yes No I don't know

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Social Media Marketing
Has the traffic from your social media page(s) to the website risen?*
Yes No I don't know
What are you generating more of in terms of traffic -- repeat visitors or new visitors?*
Yes No I don't know
How long are people staying on the website?*
Yes No I don't know
Is your presence on social generating engagement?*
Yes No I don't know
Has the brand awareness increased?*
Yes No I don't know
How many leads have you generated through social media?*
Yes No I don't know

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Search Engine Optimization
Are you regularly tracking your website’s ranking performance?*
Yes No I don't know
Do you know what keywords your website is currently ranking for?*
Yes No I don't know
Do you know the best keywords your website should rank for?*
Yes No I don't know
Do you know the non-performing keywords your website is ranking for?*
Yes No I don't know
Do you know what keywords your competitors are ranking for?*
Yes No I don't know
Are any keywords that are performing for your competitors missing from your website’s list of keywords?*
Yes No I don't know
Do you regularly check for flaws or technical errors on your website?*
Yes No I don't know

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Data & Analytics
Do you have analytics installed on your website to track your business goals and conversion metrics?*
Yes No I don't know
Are you frequently adjusting your goals and conversions to best meet your business goals?*
Yes No I don't know
Do you know what marketing channels are providing you with the most return on your investment?*
Yes No I don't know
Are you frequently adjusting your budgets and campaigns to grow conversions?*
Yes No I don't know

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Brand Strategy