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eMedia Design Co.
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Blog
Contact Us
Download Portfolio
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Marketing
Strategy Audit
Online Marketing Audit
1
Brand Strategy
2
Content Marketing
3
Social Media Marketing
4
Search Engine Optimization
5
Data & Analytics
6
Almost done!
Brand Strategy
Do you currently have a brand identity guidelines document?
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Yes
No
I don't know
Is your brand consistent on all marketing channels and even internally within your organization?
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Yes
No
I don't know
Have you established your vision, mission, tone and voice? If so, are they all being followed across all touch-points?
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Yes
No
I don't know
Content Marketing
Do you know what content on your website is performing the best? The worst?
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Yes
No
I don't know
Do you know what posts are being shared the most on Social Media?
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Yes
No
I don't know
Have you removed content from your blog that is not performing at all?
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Yes
No
I don't know
Are you building upon the blog posts that are performing and creating more relative content?
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Yes
No
I don't know
Social Media Marketing
Has the traffic from your social media page(s) to the website risen?
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Yes
No
I don't know
What are you generating more of in terms of traffic -- repeat visitors or new visitors?
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Yes
No
I don't know
How long are people staying on the website?
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Yes
No
I don't know
Is your presence on social generating engagement?
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Yes
No
I don't know
Has the brand awareness increased?
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Yes
No
I don't know
How many leads have you generated through social media?
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Yes
No
I don't know
Search Engine Optimization
Are you regularly tracking your website’s ranking performance?
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Yes
No
I don't know
Do you know what keywords your website is currently ranking for?
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Yes
No
I don't know
Do you know the best keywords your website should rank for?
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Yes
No
I don't know
Do you know the non-performing keywords your website is ranking for?
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Yes
No
I don't know
Do you know what keywords your competitors are ranking for?
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Yes
No
I don't know
Are any keywords that are performing for your competitors missing from your website’s list of keywords?
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Yes
No
I don't know
Do you regularly check for flaws or technical errors on your website?
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Yes
No
I don't know
Data & Analytics
Do you have analytics installed on your website to track your business goals and conversion metrics?
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Yes
No
I don't know
Are you frequently adjusting your goals and conversions to best meet your business goals?
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Yes
No
I don't know
Do you know what marketing channels are providing you with the most return on your investment?
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Yes
No
I don't know
Are you frequently adjusting your budgets and campaigns to grow conversions?
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Yes
No
I don't know
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