American Heritage Girls had a website and integrated online storefront that had become unappealing, incapable of being managed, and ultimately obsolete. The primary objective was to enhance the overall look, feel, and user experience of the site to support their overall marketing strategy while speaking to their target audience in an authentic way.
It was essential to understand who their user personas were before we redesigned the website so that we could create an experience that catered to their needs and challenges. We also wanted to ensure that we had a platform that wasn’t just functional and easily manageable, but that also tracked all of their marketing efforts and how their target users were using their site.
We put the user at the center of our strategy which gave rise to 2 different, beautifully integrated sites (a marketing website built on WordPress and the store built in Shopify) that are interactive, visual and tell an impactful story – from the initial discovery phase to the completion of the shopping experience.