We’re all about innovation — which is why we love working with clients who offer industry-leading solutions. Our team was thrilled to partner with Aquiire to tackle their need for a custom, mobile-friendly website to help support product awareness and generate leads. Aquiire provides an intelligent, real-time eProcurement platform that boasts patented technologies. Their product delivers real-time shopping, supplier management, business intelligence and structured/unstructured data assimilation. Our approach to this project followed suit with our process, by ensuring we understood their overall goals and objectives for the website, and the challenges it needed to solve.
Below are just a few of the features and functionalities we incorporated to develop a website that matches this company’s spirit of innovation:
Responsive design: Mobile-friendliness was critical to the success of their site. Aquiire’s website offers a fully responsive design that displays seamlessly across desktop, tablet, and mobile devices.
Lead capturing: The design and development of their mobile-friendly website were done keeping one thing at the forefront of our minds – lead generation. The ultimate goal of the new site was to provide Aquiire with potential leads. A key functionality behind the intent of lead capturing is the fast download capability that allows users to easily download white papers and product data after submitting their contact information.
Pardot integration: We integrated the website with Pardot, a full-featured marketing automation tool from Salesforce, which allows quick and easy correspondence and relationship building.
Customized CMS system: The site’s CMS (content management system) was fully-tailored and customized to allow for our client to manage and maintain the website themselves in-house to avoid any addition costs of paying hourly for updates. Client training is always included with our dynamic sites to allow for this money-saving benefit.
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