We are proud to announce the launch of our new website design for INTAX, a national property tax solutions group based out of Lexington, KY. As a Cincinnati web design firm, we work with many businesses in the Kentucky (our southern neighbors). While we enjoy the ability to meet and connect with clients in person, our level of communication and tech capabilities allow us the ability to connect and collaborate with clients across the river, and across the globe without ever meeting them in person. Yep, you read that right!
From the beginning, our client challenged us to design and build a website with not just one goal and objection, but THREE. Their goals for the new website were that:
- It encourages users to contact INTAX for their property tax needs
- It highlights the quality of work from the professionals at INTAX
- It has a great user experience and simple navigation
… Challenge accepted.
After just four months of collaboration, the new responsive mobile-friendly website has launched! Some of the new features include:
Clear Calls-to-Action: One of our main objectives was to create a site that urges users to connect with the INTAX team. Every page provides a way for the user to contact their staff by incorporating clear and visible call-to-action buttons. No matter where users are on the new site, there’s an opportunity to convert visitors to leads in a single click.
Success Stories: In order to highlight their quality of work, we included client success stories on every page of the site. Case studies or success stories like these are a compelling sales tool that can increase the trust level of your brand and company.
ShareFile Integration: We approach every website project making sure we have a clear understanding of who will be using the site, and those users’ needs. We then take those needs into consideration through the design and development process, with the hopes of creating a tool that leverages productivity. For INTAX, we created a way to share secure documents between clients and team members, by integrating ShareFile functionality. Now, clients can create a secure account to access their files directly from the website, alleviating extra steps and increasing convenience.
Want to see more? Click through to view more images from the INTAX project!