A MARRIAGE OF DESIGN AND FUNCTION
For 82 years, Jester Jewelers has sold fine jewelry and the highest quality diamonds to a loyal, established customer base in Cincinnati. Back in 2011, they hired us to build the company’s very first eCommerce website. After five years of success with their site, our clients came back to us to design and build a new website to help them achieve new goals.
The Jester Jewelers team came to us looking for a search engine optimized, mobile-friendly eCommerce website with a seamless user experience and robust functionality to sync with their inventory. On top of design and functionality, they wanted their digital brand experience to showcase their services and help attract a new target audience – Millennials.
We began with user experience strategy work to ensure the new design would connect with multiple target audiences. Our team then built the framework for a more intuitive product organization structure, which needed to integrate their online store with their in-house ERP system Sage MAS100. The new website was built using Shopify to create a beautiful and easy-to-use online store. Shopify provides a user-friendly content management system to add content, track orders, connect with customers and check website analytics. Our content team provided guidance regarding product categories and tags, content optimization for target keywords, and blog content strategy. With search engine optimization best practices in mind, our design and development process also ensured the website was set up for success across all search engines.
As soon as the new website launched, our Client immediately started seeing shining results. They achieved an increase in search engine visibility, mobile engagement, organic results, and the new website has also helped our Clients connect with Millennials. We are so proud to have been a part of this project and ushering one of Cincinnati’s oldest, most established jewelers into the digital age.
- Organic Traffic Increased 103%
- Mobile Traffic Increased 28%
- Sales from Organic Traffic Increased 507%
- Returning Visitors Increased 14%
- Website Traffic (Users Ages 18-24) Increased 189%
- Website Traffic (Users Ages 25-34) Increased 170%
- Online Transactions Increased 267%
Want to see more? Click through to view more images from the Jester Jewelers project!