We have launched a new website for Open Therapeutics, a global life sciences biotech company with big goals for growth over the next few years. From the beginning, our challenge was to design and build a modern, mobile-friendly website. Their main goal for the new site was to get new members to sign-up for their open source platform. Therefore consistent messaging, simple navigation, clear calls-to-action and building trust were objectives we kept in mind throughout this project. The result of our work is a responsive and mobile-friendly website that is a tool to help our clients reach their goals.
Some of the new features include:
Responsive Web Design: The site is fully responsive and mobile-friendly to ensure a seamless user experience for visitors regardless of what device they use to access the new website.
Clear Navigation & Calls-to-Action: We approach every new project making sure we have a complete understanding of who will be using the website, and what their specific needs will be. We consider those aspects throughout the entire design and development process and make sure the website guides users to find what they need and complete predetermined goals. The result is that every page now provides easy access to information about Open Therapeutics, and no matter where users are on the new site, there’s an opportunity to convert visitors into new members with a single click.
WordPress CMS Platform: The new site was developed using a WordPress CMS platform which allows the team at Open Therapeutics to update content as often as they need to.
Want to see more? Click through to view more images from the Open Therapeutics project!