FASHION MEETS FUNCTION
Sloane, creators of The Invisible Undershirt, is a fast-growing apparel company with their eye on disrupting the men’s undershirt industry. When they first came to us, they had an old website and were working on a new brand identity, but they had a vision. They wanted our help in taking their brand experience and first-ever digital marketing campaigns to the next level.
Right off the bat, we knew their new website, and marketing campaigns both needed to help support their growth and attract/connect with their target demographic. Because this is a new product created to replace an everyday wardrobe staple, their initial marketing campaigns needed to increase brand awareness and provide product education as a means to help them reach their goal of increasing sales.
Since this was the first-ever marketing effort for the brand, there was no benchmark data or insight to utilize in preparing the overall strategy. As we began to work on their campaigns, our team made sure to keep this in mind so that we could start to get data to help not just the marketing efforts, but also our clients so they could better understand their target audience and the user experience of their site.
Every single aspect of each campaign utilized A/B testing and custom tracking methods for clean reporting. Incorporating in-depth targeting methods provided the data we needed to zero in on target consumers and well-performing ad and campaign content. We also used Analytics data to provide guidance and suggestions to make Sloane’s digital experience more optimized and convert more visitors.
Since the start of this project, we have seen Sloane exhibit impressive brand growth. Following the launch of their new website, our clients saw a massive increase in sales and revenue. Once we launched their omnichannel marketing campaigns, our clients saw sales from organic search also increase. Our omnichannel efforts helped lead Sloane into its highest grossing month of sales.
- Direct Search Sales Increased 4,271%
- Organic Search Increased 1,091%
- Social Media Traffic Increased 80%
- Sales Increased 75%
- Revenue Increased 57%
- eCommerce Conversion Rate Increased 32.7%
Want to see more? Click through to view more images from the Sloane project!