Our clients at Tolerant Foods are on a mission to make healthy eating much more fun and exciting. So, when they came to us with a vision for their new website, we knew it was going to be anything but bland and boring. Tolerant offers a superior product with distinct benefits and differentiators, with quite a large target audience. Our client’s main goal for their new website was to have it help them build brand and product awareness through educating consumers about their product. To support their goals for growth, they also wanted to make it very easy for website visitors to find the nearest retailer, or access the form to request Tolerant at a store near them. The end result is a responsive and mobile-friendly website that facilitates a simple, yet fun user experience.
Here are some of the ways our strategy helped meet their objectives…
Mobile-friendly design: The new Tolerant Foods website is completely responsive, delivering a consistent user experience across any device and screen size.
Simple user experience: Through content strategy, menu navigation and calls-to-action, we designed the website to quickly guide users to educational information, product information, and store locations.
Graphics, Charts, and Imagery: We created charts and visuals to help explain the cost differences and numerous health benefits of Tolerant’s product compared to others. Incorporating their fun and quirky family of characters throughout the site was a must, and acted as the finishing touch for bringing their playful new website to life.
Want to see more? Click through to view more images from the Tolerant Foods project!