The team at MortgageBite have their eyes set on a big goal — to address and fix a major issue that homebuyers endure. Their research found that a whopping 47% of mortgage consumers don’t shop for a mortgage before selection. So they wanted to create a web application to help connect consumers with mortgage professionals and help facilitate finding the best deal for a mortgage loan.
The initial objective was to design and develop a custom SaaS web application that both homebuyers and mortgage professionals would want to use. One of the biggest challenges startups face is creating a solution without having any previous data to help make informed decisions. Therefore, the app needed to progress through a strategic approach of iterations in order to gain insight into their target audience’s needs and engagement on the app to advise how best to build something that’s never been done before.
Download the case study to learn how we created a solution to help our clients achieve their goals.