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Quick Rundown: What is a WordPress Multisite?

A WordPress Multisite is a collection of sites that can be created using the multisite feature on a single installation of WordPress. This setup allows you to use subdomains ( or subdirectories ( to build a network of sites that share files, themes, plugins and even content.

If you manage multiple websites in numerous locations (and usually with their own set of login credentials), you surely know the challenges that this kind of tech complexity can cause. A WordPress Multisite helps you simplify content management and maintain each website from one location! There are other benefits to setting up a multisite network, including the ability to:

  • Efficiently manage content and updates
  • Ensure brand consistency
  • Scale without limits
  • Quickly develop and deploy new sites

How are Multisites set up?

There are a few ways to structure them so that it suits your needs. Two popular approaches are:

  1. A Parent/Child Arrangement:
    This type of arrangement utilizes a central site called the “parent site” and subsites called “child sites.” There are two themes used within this structure, one for the parent site and one for all of the child sites. The content on the child sites populates a majority of the parent site dynamically, eliminating the need for placing the copy in multiple locations. Here are two great examples of multisite networks that we’ve created for our clients Four Entertainment Group and the Queen City Hospitality.
  2. The One Theme Arrangement:
    This method utilizes one theme across all sites within a multisite network. Thus, ensuring brand consistency is maintained across all sites. To showcase their unique identities, sites within the network each have their specific content. Take a look at this type of setup in action with HGC Construction Group’s website.

Multisite functionality is a very powerful tool for businesses that saves times, promotes a consistent, identifiable brand identity, and streamlines work from a single dashboard. If you’re looking to build multiple websites under one umbrella (so to speak :)) so that they are connected with your main brand, this is the route you should consider.

Megan Schweitzer

Author: Megan Schweitzer

Organization guru and Quality Assurance Master Megan never misses a beat. As Project Success Director, Megan manages priorities, expectations, and deadlines for Clients as well as eMedia to ensure excellence. When she doesn’t have her eagle eyes on at work, she’s creating timeless art in her studio, throwing pottery, traveling and baking delicious treats for the office.

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